Thursday, March 24, 2011
It's a Web, Web, Web, Web World!
Seems like every writer, director, producer, casting agent, production company, post-production house and studio now has a webpage. All well and good as the Internet can – and often is – one of the most cost-effective ways to reach out and target someone, be it those who might work with you, those who might want to buy a ticket to your “picture” or those who might want to purchase your services and/or products.
Chances are, you too already have a webpage…and if you don’t, you should. Here’s why: aside from having the ability to look insanely cool, webpages can have embedded practically any media you want. Are you a musician looking for a publisher? You’ll want your webpage to have some downloadable music files. Just made your first film? Then you’ll want your webpage to have trailers. Do voiceover work? Audio samples of your voice should be readily available on your webpage.
Importantly, the above definition dovetails with the law viewing your website as “commercial” even though you might think it’s not. Most folks set up a webpage in the hopes of doing everything to finding an agent to obtaining financing for their project. These are all commercial activities. And they should be. As well, using your webpage to engage in “data mining” (e.g., whose looking at my webpage? how often? have they bought tickets? what sorts of information are they requesting? and so on, and so on) is not only permitted, it’s a good way to find out of your webpage is generating the “buzz” that you want.
You get the picture (pun intended).